Dr. Joe Smyser, PGP’s Chief Executive Officer, holds a PhD and masters in public health, and has worked at the intersection of public health and marketing throughout his career. He has designed core strategies for several of the United States’ largest behavior change campaigns: the largest campaigns to date for the U.S. Centers for Disease Control and Prevention (CDC) and The U.S. Food & Drug Administration (FDA). Additionally, Dr. Smyser has worked with the United Nations, USAID, multiple state and local health departments, Google, Facebook, Twitter, the Nuclear Threat Initiative, Direct Relief International, and the Peace Corps. He has been a founding member of several companies, one of which, L. International, employs social marketing strategies for sexual and reproductive health programming in Sub-Saharan Africa. His diverse background also includes holding the position of Director of Strategy and Partnerships for Big Boi of Outkast, the multiple Grammy award-winning hip hop duo. Dr. Smyser is a leading proponent of integrated marketing strategies for behavior change, as well as the need for outside-the-box public-private partnerships. He has forged public health collaborations with Tumblr, Buzzfeed, and other media and technology companies, as well as in the music and entertainment industries. A regular speaker and trainer, Dr. Smyser has taught at Columbia University, UC San Diego, and San Diego State University.
Typically only the largest marketing and advertising firms, or federal agencies, have access to the newest technologies and techniques in health communication. PGP was created to get best practices and bold methods into the hands of community based organizations. Dr. Joe Smyser, Chief Executive of PGP, will showcase cutting edge approaches to health communication that are just beginning to be adopted by Fortune 500 companies, and how they are being used locally in a new groundbreaking mental health initiative. Media monitoring for disease surveillance, geolocated market research for audience segmentation, rapid “pulse check” surveys for immediate feedback from priority populations, how insights and analytics are tailored for content in hours not weeks: the art and science of public health will be on full display in this can’t-miss talk.